Campaign Idea

It’s difficult to put down your dog when they’re upset. But there’s good news for you and your vacuum cleaner: ThunderShirt makes it easier to hug from afar.

Tagline | Harness Calm

Austin ADDY Winner | Bronze
        Elements of Advertising - Print

Copywriter
        Lauren Pfeifer

Art Director
        Lexie Guthan

“The Calm Pack” Patches

These patches can be bought and sewed onto your dogs ThunderShirt when they overcome their fears. Handling thunder storms, the vacuum, and car sirens are all examples of the patches we want our furry friends to proudly show off. 

Print Ads

From our pets perspective, vacuums and cars are their worst enemies.
From their perspective, it’s a war story. Having a ThunderShirt put on makes the hug they so desire from their owners, a lasting expereince.