For a few years now, Navy Federal Credit Union has made their membership eligibility campaign involving a weird misdirect of how we think an awkward conversation is going, but then we steer it towards membership. One of those ‘phew’ moments.
It’s not what you think... or is it?
It’s not what you think... or is it?
Here’s the rest of the campaign.
“I think it’s time for something new...”
“Interesting stuff...”
“You’re expecting! I knew it!”
Cheers to the MullenLowe team on this one. ...and to Smuggler for make this real.
Lauren Pfeifer
Nicole Lopez
Kieran Murray
Tucker Stosic
Jon Ruby
Tim Vaccarino
Nicole Lopez
Kieran Murray
Tucker Stosic
Jon Ruby
Tim Vaccarino
Copywriter
Art Director
Senior Copywriter
Creative Director - Art
Group Creative Director
Executive Creative Director
Art Director
Senior Copywriter
Creative Director - Art
Group Creative Director
Executive Creative Director
Director
Benji Weinstein