They say don’t play with your food... but have y’all ever done a shoot for food? We played with our food all day.
It’s the magic of the microwave. With this campaign, we realized that there’s all kinds of behind-the-scenes magic that goes on inside the Knorr Cup once you hit the ‘START’ button. We wanted to show the gourmet flavors that go into a Knorr Cup with the sound effects and visuals from a home-cooked meal.
It’s the magic of the microwave. With this campaign, we realized that there’s all kinds of behind-the-scenes magic that goes on inside the Knorr Cup once you hit the ‘START’ button. We wanted to show the gourmet flavors that go into a Knorr Cup with the sound effects and visuals from a home-cooked meal.
Directors
The Kaplans
Creative Directors
Richard Singer & Zack Menna
Copywriter
Lauren Pfeifer
Art Director
Nicole Lopez
The Kaplans
Creative Directors
Richard Singer & Zack Menna
Copywriter
Lauren Pfeifer
Art Director
Nicole Lopez