Lauren Pfeifer

                       WORK.             ETC.            ABOUT.
Copywriter
Carnival x Guy Fieri Cruise Collection



Year after year, high fashion houses make “cruise collections.”
 
Not only are they made to feel like only the wealthy can buy
them, but they’re also designed in a way that feels like you
wouldn’t even wear the clothes on a typical cruise.

So we approached Carnival with the question: “What if Carnival could make their own ‘cruise collection’?”

Their response?
“Do it.”


So we took the familiar face and existing partnership with
Guy Fieri, knowing fashion houses have copied his looks,
and got to work.

And just because we’re not a fashion house, didn’t mean we
couldn’t throw our hat in the ring during Paris Fashion Week.

So we took over Paris Fashion Week, in Paris, Texas.

Introducing the first-ever, Carnival x Guy Fieri Cruise Collection
for ParisTX Fashion Week.
The Lettuce Wrap Head Scarf Elegant Night 'Secret Sauce' Suit




























Here’s the full collection!

The Boss Burger Chain Elegant Night 'Secret Sauce' Suit Gal's Ultimate Deck Fit Guy's Towelette Set Guy's Towelette Set The Lettuce Wrap Skirt Guy's & Gal's Ultimate Deck Fit



Everything from designing the clothes, the stage, the music, the projections, the livestream, the host’s script, Guy’s collab videos, and more, we made.







Cheers to the TBWAChiat-Day NY team on this one.                                                                         ...and to Frequency Pictures for making this real.

Lauren Pfeifer
Nicole Lopez
Julia Scoper
Elissa De Bruyn
Carlos Velasco
Reid Massimore
Katie Jensen Shami LaCourt
Copywriter
Art Director
Senior CW
Senior AD
Assoc. Creative Director
Creative Director
Executive Creative Director
Executive Producer
Director
Stylist
Photographer
Cris Judd
Rachel Haas
David Avalos
Running on Cargo