https://laurenmpfeifer.com Lauren Pfeifer | Copywriter Fri, 09 Oct 2026 14:02:02 +0000 https://laurenmpfeifer.com en https://laurenmpfeifer.com/Site-Home-Page Wed, 13 May 2020 16:33:24 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/Site-Home-Page Hey there! I’m Lauren.I’m a copywriter based in New York. Currently immersed in agency life doing my best to create work that feels real.Click&nbsp;WORK for the professional stuff. Click ETC if you’re feeling adventurous and want to see my other creative side. Click ABOUT&nbsp;to check out the nitty-gritty me. https://laurenmpfeifer.com/WORK Fri, 09 Oct 2026 13:56:13 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/WORK <img width="4320" height="6480" width_o="4320" height_o="6480" data-src="https://freight.cargo.site/t/original/i/f7b436c85af31b1154d3b6b94a064e2861b2299f0d65f5c005c46d09df068b1b/Carnival-Cruise-Guy-shoot1329-1-1.jpg" data-mid="253083740" border="0" src="https://freight.cargo.site/w/1000/i/f7b436c85af31b1154d3b6b94a064e2861b2299f0d65f5c005c46d09df068b1b/Carnival-Cruise-Guy-shoot1329-1-1.jpg" /> Carnival x Guy Fieri Cruise Collection <img width="2558" height="1436" width_o="2558" height_o="1436" data-src="https://freight.cargo.site/t/original/i/1707ca68c1ecc09fbde7d5e22eeaf95921520b7fbd4cce6733824193bc18b9b5/Screenshot-2026-10-09-at-9.35.03AM.png" data-mid="253087630" border="0" src="https://freight.cargo.site/w/1000/i/1707ca68c1ecc09fbde7d5e22eeaf95921520b7fbd4cce6733824193bc18b9b5/Screenshot-2026-10-09-at-9.35.03AM.png" /> Navy Federal Credit Union <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/891310e18b2e3b6b5ebed8a6b01ebe402fb8ca9a217b7de84244bdee6aed3358/MY25_KICKS_ANGLE_DETAIL_0970_009_r4_Z5_Final.jpg" data-mid="253089680" border="0" src="https://freight.cargo.site/w/1000/i/891310e18b2e3b6b5ebed8a6b01ebe402fb8ca9a217b7de84244bdee6aed3358/MY25_KICKS_ANGLE_DETAIL_0970_009_r4_Z5_Final.jpg" /> 2025 Nissan&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;KICKS Launch&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Nissan lo-fi Girl <img width="2762" height="1540" width_o="2762" height_o="1540" data-src="https://freight.cargo.site/t/original/i/c007702873e0cfaa34220c32521f84a2dbd000dfc56233d6fb7c229e794550b5/Screenshot-2024-04-17-at-11.25.28AM.png" data-mid="253083667" border="0" src="https://freight.cargo.site/w/1000/i/c007702873e0cfaa34220c32521f84a2dbd000dfc56233d6fb7c229e794550b5/Screenshot-2024-04-17-at-11.25.28AM.png" /> Nissan “Driver in Training” <img width="838" height="842" width_o="838" height_o="842" data-src="https://freight.cargo.site/t/original/i/9e53716c0481df5917dfda8a8cf51252630394c84cc8510022c03667fc89a9e9/Screenshot-2026-10-09-at-10.14.32AM.png" data-mid="253089892" border="0" src="https://freight.cargo.site/w/838/i/9e53716c0481df5917dfda8a8cf51252630394c84cc8510022c03667fc89a9e9/Screenshot-2026-10-09-at-10.14.32AM.png" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Nissan Brand&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; “Endless Thrills” <img width="3228" height="1764" width_o="3228" height_o="1764" data-src="https://freight.cargo.site/t/original/i/d9ff456ba3f970b9395717fa394669cb002884fe7ca753717d094e784d50ff33/Screenshot-2024-04-17-at-11.27.23AM.png" data-mid="253083666" border="0" src="https://freight.cargo.site/w/1000/i/d9ff456ba3f970b9395717fa394669cb002884fe7ca753717d094e784d50ff33/Screenshot-2024-04-17-at-11.27.23AM.png" /> Knorr Cups <img width="2822" height="1582" width_o="2822" height_o="1582" data-src="https://freight.cargo.site/t/original/i/8bbd909bc079a9bd2a751cdd46672b2295d6bca06d74fe7a3f49b8e7928b1462/Screenshot-2025-04-16-at-12.58.04PM.png" data-mid="253083670" border="0" src="https://freight.cargo.site/w/1000/i/8bbd909bc079a9bd2a751cdd46672b2295d6bca06d74fe7a3f49b8e7928b1462/Screenshot-2025-04-16-at-12.58.04PM.png" /> <img width="2822" height="1582" width_o="2822" height_o="1582" data-src="https://freight.cargo.site/t/original/i/86b4e99099005a1aab4ae41b4e6bfd43f9288fd5322e2538caf74e2aae4c24a0/Screenshot-2025-04-16-at-1.13.12PM.png" data-mid="253083672" border="0" src="https://freight.cargo.site/w/1000/i/86b4e99099005a1aab4ae41b4e6bfd43f9288fd5322e2538caf74e2aae4c24a0/Screenshot-2025-04-16-at-1.13.12PM.png" /> Cricket x WWE https://laurenmpfeifer.com/Carnival-x-Guy-Fieri-Cruise-Collection Fri, 09 Oct 2026 14:02:02 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/Carnival-x-Guy-Fieri-Cruise-Collection Carnival x Guy Fieri Cruise Collection Year after year, high fashion houses make “cruise collections.” &nbsp;Not only are they made to feel like only the wealthy can buy them, but they’re also designed in a way that feels like you wouldn’t even wear the clothes on a typical cruise. So we approached Carnival with the question: “What if Carnival could make their own ‘cruise collection’?” Their response?“Do it.”So we took the familiar face and existing partnership with Guy Fieri,&nbsp;knowing fashion houses have copied his looks, and got to work. And just because we’re not a fashion house, didn’t mean we couldn’t throw our hat in the ring during Paris Fashion Week. So we took over Paris Fashion Week, in Paris, Texas. Introducing the first-ever, Carnival x Guy Fieri Cruise Collection for ParisTX Fashion Week. <img width="4320" height="6480" width_o="4320" height_o="6480" data-src="https://freight.cargo.site/t/original/i/cb77fd8920d6149b03334483c94d39cb1cc015fe00a3e2c5db37a80027e765dd/Carnival-Cruise-Guy-shoot1329-1.jpg" data-mid="253091807" border="0" alt="The Lettuce Wrap Head Scarf" data-caption="The Lettuce Wrap Head Scarf" src="https://freight.cargo.site/w/1000/i/cb77fd8920d6149b03334483c94d39cb1cc015fe00a3e2c5db37a80027e765dd/Carnival-Cruise-Guy-shoot1329-1.jpg" /> <img width="6255" height="4170" width_o="6255" height_o="4170" data-src="https://freight.cargo.site/t/original/i/83804baacd1ae40671dbec6a40988e32f43388affe3d53cab915e704b9d13108/V2---Carnival-Cruise-Guy-shoot1521-2-2.jpg" data-mid="253091837" border="0" alt="Elegant Night 'Secret Sauce' Suit" data-caption="Elegant Night 'Secret Sauce' Suit" src="https://freight.cargo.site/w/1000/i/83804baacd1ae40671dbec6a40988e32f43388affe3d53cab915e704b9d13108/V2---Carnival-Cruise-Guy-shoot1521-2-2.jpg" /> <img width="2618" height="4655" width_o="2618" height_o="4655" data-src="https://freight.cargo.site/t/original/i/5aa5f1193cabec01d841f1d38e951e7132a02081b77f9a37a0f3ccaa69925299/Image-6.jpeg" data-mid="253091973" border="0" src="https://freight.cargo.site/w/1000/i/5aa5f1193cabec01d841f1d38e951e7132a02081b77f9a37a0f3ccaa69925299/Image-6.jpeg" /> <img width="2268" height="4032" width_o="2268" height_o="4032" data-src="https://freight.cargo.site/t/original/i/8a6c4673cc4969873bdeee9d688eae608ce5dd7b7c06794a32db98a2523b1f4e/Image-5.jpeg" data-mid="253091972" border="0" src="https://freight.cargo.site/w/1000/i/8a6c4673cc4969873bdeee9d688eae608ce5dd7b7c06794a32db98a2523b1f4e/Image-5.jpeg" /> Here’s the full collection! <img width="4320" height="6480" width_o="4320" height_o="6480" data-src="https://freight.cargo.site/t/original/i/0835f9ad4d98ae8ff25c5b99fc882f1c56d29bff9fd00151f24356725bff9046/Carnival-Cruise-Guy-shoot1161-1.jpg" data-mid="253091836" border="0" alt="The Boss Burger Chain" data-caption="The Boss Burger Chain" src="https://freight.cargo.site/w/1000/i/0835f9ad4d98ae8ff25c5b99fc882f1c56d29bff9fd00151f24356725bff9046/Carnival-Cruise-Guy-shoot1161-1.jpg" /> <img width="4227" height="6340" width_o="4227" height_o="6340" data-src="https://freight.cargo.site/t/original/i/243c8081051675a6feb69391841fc42818041a64cb0070a5651f59c5ae41b061/Carnival-Cruise-Guy-shoot1535.jpg" data-mid="253091821" border="0" alt="Elegant Night 'Secret Sauce' Suit" data-caption="Elegant Night 'Secret Sauce' Suit" src="https://freight.cargo.site/w/1000/i/243c8081051675a6feb69391841fc42818041a64cb0070a5651f59c5ae41b061/Carnival-Cruise-Guy-shoot1535.jpg" /> <img width="4320" height="6480" width_o="4320" height_o="6480" data-src="https://freight.cargo.site/t/original/i/26394938f5a79136553faddcdbdd9f322a218bce43506aa646eca6cb00f0814f/Carnival-Cruise-Guy-shoot0629-1.jpg" data-mid="253091835" border="0" alt="Gal's Ultimate Deck Fit" data-caption="Gal's Ultimate Deck Fit" src="https://freight.cargo.site/w/1000/i/26394938f5a79136553faddcdbdd9f322a218bce43506aa646eca6cb00f0814f/Carnival-Cruise-Guy-shoot0629-1.jpg" /> <img width="4320" height="3243" width_o="4320" height_o="3243" data-src="https://freight.cargo.site/t/original/i/92f1dbe947ff47a88aece98e4c503bb91b5f6ef8ebad37be08acd08b2d63cbf3/Carnival-Cruise-Guy-shoot0462-1cropped.jpg" data-mid="253091784" border="0" alt="Guy's Towelette Set" data-caption="Guy's Towelette Set" src="https://freight.cargo.site/w/1000/i/92f1dbe947ff47a88aece98e4c503bb91b5f6ef8ebad37be08acd08b2d63cbf3/Carnival-Cruise-Guy-shoot0462-1cropped.jpg" /> <img width="3500" height="5250" width_o="3500" height_o="5250" data-src="https://freight.cargo.site/t/original/i/4344f98ed3d98cf1d6c140140cc626bf0f7b13b9a6f5a5a49e9c3da85f028d9f/Carnival-Cruise-Guy-shoot0541-1.jpg" data-mid="253091791" border="0" alt="Guy's Towelette Set" data-caption="Guy's Towelette Set" src="https://freight.cargo.site/w/1000/i/4344f98ed3d98cf1d6c140140cc626bf0f7b13b9a6f5a5a49e9c3da85f028d9f/Carnival-Cruise-Guy-shoot0541-1.jpg" /> <img width="4320" height="6480" width_o="4320" height_o="6480" data-src="https://freight.cargo.site/t/original/i/3529ded6a63deed86ddf3d0d6266b3d5316a6548203652c63a90df63573870bf/Carnival-Cruise-Guy-shoot1256-2.jpg" data-mid="253091969" border="0" alt="The Lettuce Wrap Skirt" data-caption="The Lettuce Wrap Skirt" src="https://freight.cargo.site/w/1000/i/3529ded6a63deed86ddf3d0d6266b3d5316a6548203652c63a90df63573870bf/Carnival-Cruise-Guy-shoot1256-2.jpg" /> <img width="4239" height="6358" width_o="4239" height_o="6358" data-src="https://freight.cargo.site/t/original/i/a46d69489d289d333b8235de24d32ec66594689c7bfe810fb22775349152a066/Carnival-Cruise-Guy-shoot0948-1.jpg" data-mid="253091800" border="0" alt="Guy's &amp; Gal's Ultimate Deck Fit" data-caption="Guy's &amp; Gal's Ultimate Deck Fit" src="https://freight.cargo.site/w/1000/i/a46d69489d289d333b8235de24d32ec66594689c7bfe810fb22775349152a066/Carnival-Cruise-Guy-shoot0948-1.jpg" /> Everything from designing the clothes, the stage, the music, the projections, the livestream, the host’s script, Guy’s collab videos, and more, we made. Cheers to the TBWAChiat-Day NY team on this one. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ...and to Frequency Pictures for making this real. Lauren PfeiferNicole LopezJulia ScoperElissa De Bruyn Carlos Velasco Reid MassimoreKatie Jensen Shami LaCourt CopywriterArt DirectorSenior CWSenior AD Assoc. Creative Director Creative DirectorExecutive Creative Director Executive Producer Director Stylist Photographer Cris Judd Rachel Haas David Avalos https://laurenmpfeifer.com/Navy-Federal-Credit-Union Wed, 26 Aug 2026 15:20:00 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/Navy-Federal-Credit-Union Navy Federal Credit Union For a few years now, Navy Federal Credit Union has made their membership eligibility campaign involving a weird misdirect of how we think an awkward conversation is going, but then we steer it towards membership. One of those ‘phew’ moments. It’s not what you think... or is it? Here’s the rest of the campaign. “I think it’s time for something new...” “Interesting stuff...” “You’re expecting! I knew it!” Cheers to the MullenLowe team on this one. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ...and to Smuggler for make this real. Lauren Pfeifer Nicole Lopez Kieran Murray Tucker Stosic Jon Ruby Tim Vaccarino Copywriter Art Director Senior Copywriter Creative Director - Art Group Creative Director Executive Creative Director Director Benji Weinstein https://laurenmpfeifer.com/Nissan-KICKS Tue, 15 Apr 2025 15:04:50 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/Nissan-KICKS 2025 Nissan KICKS Launch17th Annual Shorty Winner in AUTOAudience Honor in AUTO, MUSIC VIDEO Diss Track: Nissan Kicks x Kenny Mason <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/891310e18b2e3b6b5ebed8a6b01ebe402fb8ca9a217b7de84244bdee6aed3358/MY25_KICKS_ANGLE_DETAIL_0970_009_r4_Z5_Final.jpg" data-mid="250819028" border="0" src="https://freight.cargo.site/w/1000/i/891310e18b2e3b6b5ebed8a6b01ebe402fb8ca9a217b7de84244bdee6aed3358/MY25_KICKS_ANGLE_DETAIL_0970_009_r4_Z5_Final.jpg" /> A car that’s got a sneaker tread, has BOSE speakers in the headrest, and comes in colorways you would never expect, deserves a campaign that absolutely oozes cool. Picture yourself in New Orleans. Flying through the French Quarter. Windows down. Breeze in your hair. Sun in your face. Carole King is playing... and it’s mixed with Outkast? And it works... perfectly? In the Nissan KICKS, the soundtrack of your life is in your hands. And if you’ve ever found yourself dramatically looking out the window while it’s raining, we have, too...&nbsp; But the KICKS love for music doesn’t stop there. With an award-winning Diss Track from Kenny Mason, to a reinvention story with BLK ODYSSY and Rolling Stone, to Raiche hearing her song on iHeart Radio in a KICKS for the first time this campaign was filled to the brim with perfectly curated vibes and sounds. Directors&nbsp;Dave Meyers &amp; Mia Barnes Executive Creative DirectorsMike Blanch &amp; Barney Goldberg Group Creative DirectorBas CowiesonAssoc. Creative DirectorsBriatni West (Copy) &amp; Victoria Lyons (Art) CopywriterLauren Pfeifer Art DirectorKelley Qu Mixed by DJ Earworm, “Mashup” uses Carole King’s “I Feel the Earth Move” and Outkast’s “The Way You Move” to highlight the BOSE speakers built in the KICKS headrests. “The Switch Up” celebrates the debut of All-Wheel Drive in the KICKS in a place where the music, the weather, and AWD work in harmony. Queue, “Let it Rain” by Paco Versailles and “Hello Sunshine” by Wilson Pickett. And of course, in its debut, we have to have stills. <img width="2500" height="1536" width_o="2500" height_o="1536" data-src="https://freight.cargo.site/t/original/i/3b1397db5216525e5394ec8c06da0501f0526c8f17659149fd472305f5cd861d/MY24_KICKS_3_4_FULL_0130_006_r3_Z5_Final.jpg" data-mid="250819682" border="0" src="https://freight.cargo.site/w/1000/i/3b1397db5216525e5394ec8c06da0501f0526c8f17659149fd472305f5cd861d/MY24_KICKS_3_4_FULL_0130_006_r3_Z5_Final.jpg" /> <img width="1500" height="1876" width_o="1500" height_o="1876" data-src="https://freight.cargo.site/t/original/i/8ae8ac9a4ae1bc86cfff96d699387333f0bc05ce773ba697276a1d0d0c054140/MY25_KICKS__Talent_3-4_Full_4379_CM_001_r4_Ext_r4_Z5_Final.jpg" data-mid="250819690" border="0" src="https://freight.cargo.site/w/1000/i/8ae8ac9a4ae1bc86cfff96d699387333f0bc05ce773ba697276a1d0d0c054140/MY25_KICKS__Talent_3-4_Full_4379_CM_001_r4_Ext_r4_Z5_Final.jpg" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/bfbec5f9fe8fb60048f02666effe329d899522b5e20dd8ee52f96fe53cce3bc7/MY25_KICKS_CM_LOADING_4512_006_r3_Z5_Final.jpg" data-mid="250819689" border="0" src="https://freight.cargo.site/w/1000/i/bfbec5f9fe8fb60048f02666effe329d899522b5e20dd8ee52f96fe53cce3bc7/MY25_KICKS_CM_LOADING_4512_006_r3_Z5_Final.jpg" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/ff6ee19f8d45395af98765fead4c668035482be07ece723e1fce684b55772e51/MY25_KICKS_CM_3_4_FULL_5286_07_r3_Vertical_1_Z5_Round2.jpg" data-mid="250819684" border="0" src="https://freight.cargo.site/w/1000/i/ff6ee19f8d45395af98765fead4c668035482be07ece723e1fce684b55772e51/MY25_KICKS_CM_3_4_FULL_5286_07_r3_Vertical_1_Z5_Round2.jpg" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/615f070f9135e4dee796d4dc72a2be2ec4039385c2a3d94f2ee090eb3b9a39e5/MY25_KICKS_TALENT_FRULL_FRONT_02_Ext_Z5_Final.jpg" data-mid="250819687" border="0" src="https://freight.cargo.site/w/1000/i/615f070f9135e4dee796d4dc72a2be2ec4039385c2a3d94f2ee090eb3b9a39e5/MY25_KICKS_TALENT_FRULL_FRONT_02_Ext_Z5_Final.jpg" /> <img width="2000" height="1319" width_o="2000" height_o="1319" data-src="https://freight.cargo.site/t/original/i/e4a0eb69670b81bee29b55e0aabb18397ab82f933651334b6e06f168300cf245/MY25_KICKS_CM_REAR_FULL_0100_009_r3_Z5_Final.jpg" data-mid="250819685" border="0" src="https://freight.cargo.site/w/1000/i/e4a0eb69670b81bee29b55e0aabb18397ab82f933651334b6e06f168300cf245/MY25_KICKS_CM_REAR_FULL_0100_009_r3_Z5_Final.jpg" /> <img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/417e2927b798f431571f3a8771526736f89d9e5e9ae5c10e328c2907ac79c53e/MY25_KICK_BADGE_0195_015_r2_Z5_Final.jpg" data-mid="250819708" border="0" src="https://freight.cargo.site/w/1000/i/417e2927b798f431571f3a8771526736f89d9e5e9ae5c10e328c2907ac79c53e/MY25_KICK_BADGE_0195_015_r2_Z5_Final.jpg" /> https://laurenmpfeifer.com/Nissan-Lofi-Girl Wed, 17 Apr 2024 15:36:53 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/Nissan-Lofi-Girl &nbsp;Nissan “Powerfully Peaceful” — Lofi Girl 28th Annual Webby Winner People’s Voice Winner, 2024 “Best Ads of the Internet“ Advertising, Media &amp; PR Video Longform Ad YouTube Works Award Winner 2024Category Winner Grand Prix &amp; Creative Visionary D&amp;AD&nbsp; ShortlistDigital &amp; Social / Use of Talent &amp; Influencers / 2024 Named one of Fast Company’s Top 5 Ads of 2023 <img width="2894" height="1600" width_o="2894" height_o="1600" data-src="https://freight.cargo.site/t/original/i/609c1f8b34d3b4bec83deef9d7af5d965fbfc0ed2639fcd17bb5fbb0e5d2c183/Screenshot-2024-04-17-at-12.06.54PM.png" data-mid="209162325" border="0" src="https://freight.cargo.site/w/1000/i/609c1f8b34d3b4bec83deef9d7af5d965fbfc0ed2639fcd17bb5fbb0e5d2c183/Screenshot-2024-04-17-at-12.06.54PM.png" /> No, you read that right. I helped make a four-hour ad. We found that this thing called "range anxiety" was keeping people from buying EVs, and Nissan wanted to eliminate that. So, we created an ad that ran for four hours, which is about the length of a cruise on Nissan’s EV—the ARIYA. We took a huge risk hacking into a platform no one had tried to infiltrate before. I mean come on, we’ve all seen how brutal YouTube comment sections are... So we placed ourselves directly&nbsp;in front of the LoFi Girl YouTube Channel and matched their niche long-form content with our own.Once people realized they were watching our lofi girl, and not the lofi girl they were orignally searching for, they weren’t even mad about it. To quote the many YouTube comments, “Nissan understood the assignment.” Executive Creative Director David Banta Group Creative DirectorBasil Cowieson CopywriterLauren Pfeifer Art DirectorEnrique Bosch <img width="1025" height="306" width_o="1025" height_o="306" data-src="https://freight.cargo.site/t/original/i/2188c05162121379e2580524c479cb877708140d7801ae204293c8bb320ddc05/2-2.png" data-mid="209164350" border="0" src="https://freight.cargo.site/w/1000/i/2188c05162121379e2580524c479cb877708140d7801ae204293c8bb320ddc05/2-2.png" /> <img width="637" height="250" width_o="637" height_o="250" data-src="https://freight.cargo.site/t/original/i/84372bd0b64b27042b73161d0f9bbc89229fc5608cd139be9034f016deebfb4e/1-2.png" data-mid="209164351" border="0" src="https://freight.cargo.site/w/637/i/84372bd0b64b27042b73161d0f9bbc89229fc5608cd139be9034f016deebfb4e/1-2.png" /> <img width="637" height="272" width_o="637" height_o="272" data-src="https://freight.cargo.site/t/original/i/f89607c8681281e847a3bda2520b0a9c96f12f98ac8b5be5073245ba37143225/5-1.png" data-mid="209164349" border="0" src="https://freight.cargo.site/w/637/i/f89607c8681281e847a3bda2520b0a9c96f12f98ac8b5be5073245ba37143225/5-1.png" /> <img width="764" height="288" width_o="764" height_o="288" data-src="https://freight.cargo.site/t/original/i/654d78d543ca9c069fa9cb099e898cb292ed71c54aa12389baaabded4c0511dc/7.png" data-mid="209163093" border="0" src="https://freight.cargo.site/w/764/i/654d78d543ca9c069fa9cb099e898cb292ed71c54aa12389baaabded4c0511dc/7.png" /> <img width="764" height="288" width_o="764" height_o="288" data-src="https://freight.cargo.site/t/original/i/64bdd199c9a30016c4c358c501ce613fe155e45d96f473f9969bcaa45b29a37f/3.png" data-mid="209163094" border="0" src="https://freight.cargo.site/w/764/i/64bdd199c9a30016c4c358c501ce613fe155e45d96f473f9969bcaa45b29a37f/3.png" /> <img width="764" height="288" width_o="764" height_o="288" data-src="https://freight.cargo.site/t/original/i/afc4cf807a3922edd78b895eee4865386f1bd49edf068078474e31b964bc959b/1.png" data-mid="209163096" border="0" src="https://freight.cargo.site/w/764/i/afc4cf807a3922edd78b895eee4865386f1bd49edf068078474e31b964bc959b/1.png" /> We planned everything from the tracks we chose and mixed down to every little easter egg planted in those four hours. <img width="3006" height="1732" width_o="3006" height_o="1732" data-src="https://freight.cargo.site/t/original/i/f855e7714d6f430e50dfb4e91a1a3365db3d30181695a6cda03758c0e70a15b6/Screenshot-2024-04-17-at-3.39.21PM.png" data-mid="209168791" border="0" src="https://freight.cargo.site/w/1000/i/f855e7714d6f430e50dfb4e91a1a3365db3d30181695a6cda03758c0e70a15b6/Screenshot-2024-04-17-at-3.39.21PM.png" /> https://laurenmpfeifer.com/Nissan-Driver-In-Training Wed, 17 Apr 2024 17:12:43 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/Nissan-Driver-In-Training Nissan “Driver In Training” <img width="1920" height="806" width_o="1920" height_o="806" data-src="https://freight.cargo.site/t/original/i/70c787481600971338a36eb7d4a8b2abb90d0c247d28ceb8a9c22ef06d07e7c0/Landscape-Image.jpg" data-mid="209161913" border="0" src="https://freight.cargo.site/w/1000/i/70c787481600971338a36eb7d4a8b2abb90d0c247d28ceb8a9c22ef06d07e7c0/Landscape-Image.jpg" /> *Queue Survivor‘s “Eye of the Tiger”. It’s a classic movie trailer — but for a stunt driver in training. We’ll watch our hero go from novice to pro using a montage of his training on racetracks, empty airport hangars, and epic cliffsides to perfect his skills. Director Rachel Morrison Group Creative Director Carla Del-Porto Copywriter Lauren Pfeifer Art Director Kelley Qu Bonus content! A little slideshow of pics from the shoot to show even in stressful times I can keep the fun going :) <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/83e9b58b5a9ec9df426c99de54df271972cd1a2f5623bf2d347496f94dfa9038/IMG_0835.jpg" data-mid="209170386" border="0" src="https://freight.cargo.site/w/1000/i/83e9b58b5a9ec9df426c99de54df271972cd1a2f5623bf2d347496f94dfa9038/IMG_0835.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/c49aefed955ef791cf8e739cee37f5647cecef2ff327055a1837952de2de25bf/IMG_0907.jpg" data-mid="209161873" border="0" src="https://freight.cargo.site/w/1000/i/c49aefed955ef791cf8e739cee37f5647cecef2ff327055a1837952de2de25bf/IMG_0907.jpg" /> <img width="827" height="1361" width_o="827" height_o="1361" data-src="https://freight.cargo.site/t/original/i/b5e46368f227b8a0279b49bd90801af6a133a69f557eef65cad322bdef4f597c/IMG_0953.jpg" data-mid="209161872" border="0" src="https://freight.cargo.site/w/827/i/b5e46368f227b8a0279b49bd90801af6a133a69f557eef65cad322bdef4f597c/IMG_0953.jpg" /> <img width="828" height="1018" width_o="828" height_o="1018" data-src="https://freight.cargo.site/t/original/i/edf730cd685f56762e72789ac4d11e7cf0bf75831731a1bd42c791109e60ef07/IMG_3405.jpg" data-mid="209170380" border="0" src="https://freight.cargo.site/w/828/i/edf730cd685f56762e72789ac4d11e7cf0bf75831731a1bd42c791109e60ef07/IMG_3405.jpg" /> https://laurenmpfeifer.com/Nissan-Brand-Endless-Thrills Wed, 17 Apr 2024 19:46:39 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/Nissan-Brand-Endless-Thrills Nissan “All-In” <img width="3228" height="1764" width_o="3228" height_o="1764" data-src="https://freight.cargo.site/t/original/i/72a0bb85e16ef03289fafa693338f0240711f258132df98adefa1a9a79074c6e/Screenshot-2024-04-17-at-11.27.23AM.png" data-mid="209170538" border="0" src="https://freight.cargo.site/w/1000/i/72a0bb85e16ef03289fafa693338f0240711f258132df98adefa1a9a79074c6e/Screenshot-2024-04-17-at-11.27.23AM.png" /> Boom boom boom boom... it’s Brie Larson and Jay Ellis! This is a 2023 Nissan brand spot, and the coolest thing about this spot is that it’s all in “one-take.” It’s got a killer lineup shredding through the desert. It’s action. It’s colorful. It’s Nissan. Enrique and I worked on a lot of social for this—and of course the TVCs and OLVs—but the social was a ton of fun. DirectorDoug Liman DPJanusz Kamiński Executive Creative DirectorDavid BantaGroup Creative DirectorBasil Cowison Associate Creative Director (Copy)Monica Sagowitz Associate Creative Director (Art Director)Anthony Pasqualone CopywriterLauren Pfeifer Art Director Enrique Bosch https://laurenmpfeifer.com/Knorr-Cups Wed, 16 Apr 2025 17:18:29 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/Knorr-Cups Knorr Cups <img width="6500" height="4354" width_o="6500" height_o="4354" data-src="https://freight.cargo.site/t/original/i/b6c092198eb72c3990aced5606137ee3bb7c6f8f71edd66d45f6a250108f4db5/Knorr_Cups-KV-Range_CFRFork_Landscape-FINAL.jpg" data-mid="250819647" border="0" src="https://freight.cargo.site/w/1000/i/b6c092198eb72c3990aced5606137ee3bb7c6f8f71edd66d45f6a250108f4db5/Knorr_Cups-KV-Range_CFRFork_Landscape-FINAL.jpg" /> They say don’t play with your food... but have y’all ever done a shoot for food? We played with our food all day. It’s the magic of the microwave. With this campaign, we realized that there’s all kinds of behind-the-scenes magic that goes on inside the Knorr Cup once you hit the ‘START’ button. We wanted to show the gourmet flavors that go into a Knorr Cup with the sound effects and visuals from a home-cooked meal. DirectorsThe Kaplans Creative DirectorsRichard Singer &amp; Zack Menna CopywriterLauren Pfeifer Art DirectorNicole Lopez https://laurenmpfeifer.com/Cricket-x-WWE Wed, 16 Apr 2025 17:18:57 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/Cricket-x-WWE Cricket x WWE Years ago, a young fan stiffed WWE Superstar, The Miz, at a meet and greet... Since then, he's been notorious for having the youngest haters in the biz. So, we decided to see if The Miz's luck with kids had changed since he's now got kids of his own, or with any luck, if he’s got some new tactics to flip them to his side. Creative DirectorsGrant Minnis, Jes Valle, Laura Kessler CopywriterLauren Pfeifer Art Director/Designer&nbsp;Bryce Chan