https://laurenmpfeifer.com Lauren Pfeifer | Copywriter Wed, 17 Apr 2024 19:46:39 +0000 https://laurenmpfeifer.com en https://laurenmpfeifer.com/Site-Home-Page Wed, 13 May 2020 16:33:24 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/Site-Home-Page Hey there! I’m Lauren. I’m a copywriter based in New York. Click on a tab to get to know me.Have a look around. https://laurenmpfeifer.com/WORK-1 Thu, 24 Oct 2019 14:33:38 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/WORK-1 <img width="2762" height="1540" width_o="2762" height_o="1540" data-src="https://freight.cargo.site/t/original/i/c007702873e0cfaa34220c32521f84a2dbd000dfc56233d6fb7c229e794550b5/Screenshot-2024-04-17-at-11.25.28AM.png" data-mid="209247320" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c007702873e0cfaa34220c32521f84a2dbd000dfc56233d6fb7c229e794550b5/Screenshot-2024-04-17-at-11.25.28AM.png" /> <img width="2476" height="1410" width_o="2476" height_o="1410" data-src="https://freight.cargo.site/t/original/i/06438e4f6e738ee488155dd01d4c19d49ef6cb248577a0b2a41a89f777dfefff/Screenshot-2024-04-17-at-11.35.45AM.png" data-mid="209161988" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/06438e4f6e738ee488155dd01d4c19d49ef6cb248577a0b2a41a89f777dfefff/Screenshot-2024-04-17-at-11.35.45AM.png" /> <img width="3228" height="1764" width_o="3228" height_o="1764" data-src="https://freight.cargo.site/t/original/i/d9ff456ba3f970b9395717fa394669cb002884fe7ca753717d094e784d50ff33/Screenshot-2024-04-17-at-11.27.23AM.png" data-mid="209168999" border="0" src="https://freight.cargo.site/w/1000/i/d9ff456ba3f970b9395717fa394669cb002884fe7ca753717d094e784d50ff33/Screenshot-2024-04-17-at-11.27.23AM.png" /> There’s student work from a past life down below but this is probably what you’re here to see. <img width="1957" height="1304" width_o="1957" height_o="1304" data-src="https://freight.cargo.site/t/original/i/045c918b18b3a65d9512479bf622fdaef7f49086b132aab94dafbf97a5164fd4/pitchfork-thumbnail.png" data-mid="71053490" border="0" src="https://freight.cargo.site/w/1000/i/045c918b18b3a65d9512479bf622fdaef7f49086b132aab94dafbf97a5164fd4/pitchfork-thumbnail.png" /> <img width="1957" height="1304" width_o="1957" height_o="1304" data-src="https://freight.cargo.site/t/original/i/2b582f237bdd5f3c06114651903a6bd216b40ef6d454ad3b84e85e4c35a8461d/thundershirt-thumbnail.png" data-mid="71059690" border="0" src="https://freight.cargo.site/w/1000/i/2b582f237bdd5f3c06114651903a6bd216b40ef6d454ad3b84e85e4c35a8461d/thundershirt-thumbnail.png" /> <img width="1957" height="1304" width_o="1957" height_o="1304" data-src="https://freight.cargo.site/t/original/i/841848a86a9b02f666544e331277f58cc90b2bcfdac83472ea5e60c3e7de2bb9/whoosh-thumbnail.png" data-mid="71059051" border="0" src="https://freight.cargo.site/w/1000/i/841848a86a9b02f666544e331277f58cc90b2bcfdac83472ea5e60c3e7de2bb9/whoosh-thumbnail.png" /> <img width="1957" height="1304" width_o="1957" height_o="1304" data-src="https://freight.cargo.site/t/original/i/7eb6d311fbecdf3f3caf845584a066a7e4544459cd11040cea43ea71c195da7a/party-city-thumbnail.png" data-mid="71054511" border="0" src="https://freight.cargo.site/w/1000/i/7eb6d311fbecdf3f3caf845584a066a7e4544459cd11040cea43ea71c195da7a/party-city-thumbnail.png" /> https://laurenmpfeifer.com/Nissan-Lofi-Girl Wed, 17 Apr 2024 15:36:53 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/Nissan-Lofi-Girl Nissan “Powerfully Peaceful” — Lofi Girl 28th Annual Webby Winner People’s Voice Winner, 2024 “Best Ads of the Internet“ Advertising, Media &amp; PR Video Longform AdYouTube Works Award Winner 2024Category Winner Grand Prix &amp; Creative VisionaryD&amp;AD&nbsp; ShortlistDigital &amp; Social / Use of Talent &amp; Influencers / 2024 Named one of Fast Company’s Top 5 Ads of 2023 <img width="764" height="288" width_o="764" height_o="288" data-src="https://freight.cargo.site/t/original/i/654d78d543ca9c069fa9cb099e898cb292ed71c54aa12389baaabded4c0511dc/7.png" data-mid="209163093" border="0" src="https://freight.cargo.site/w/764/i/654d78d543ca9c069fa9cb099e898cb292ed71c54aa12389baaabded4c0511dc/7.png" /> <img width="764" height="288" width_o="764" height_o="288" data-src="https://freight.cargo.site/t/original/i/afc4cf807a3922edd78b895eee4865386f1bd49edf068078474e31b964bc959b/1.png" data-mid="209163096" border="0" src="https://freight.cargo.site/w/764/i/afc4cf807a3922edd78b895eee4865386f1bd49edf068078474e31b964bc959b/1.png" /> <img width="764" height="288" width_o="764" height_o="288" data-src="https://freight.cargo.site/t/original/i/64bdd199c9a30016c4c358c501ce613fe155e45d96f473f9969bcaa45b29a37f/3.png" data-mid="209163094" border="0" src="https://freight.cargo.site/w/764/i/64bdd199c9a30016c4c358c501ce613fe155e45d96f473f9969bcaa45b29a37f/3.png" /> <img width="2894" height="1600" width_o="2894" height_o="1600" data-src="https://freight.cargo.site/t/original/i/609c1f8b34d3b4bec83deef9d7af5d965fbfc0ed2639fcd17bb5fbb0e5d2c183/Screenshot-2024-04-17-at-12.06.54PM.png" data-mid="209162325" border="0" src="https://freight.cargo.site/w/1000/i/609c1f8b34d3b4bec83deef9d7af5d965fbfc0ed2639fcd17bb5fbb0e5d2c183/Screenshot-2024-04-17-at-12.06.54PM.png" /> No, you read that right. I helped make a four-hour ad. We found that this thing called "range anxiety" was keeping people from buying EVs, and Nissan wanted to eliminate that. So, we created an ad that ran for four hours — which is about the length of a cruise on Nissan’s EV — the ARIYA. We took a huge risk hacking into a platform no one had tried to infiltrate before. I mean come on, we’ve all seen how brutal YouTube comment sections are... So we placed ourselves directly&nbsp;in front of the LoFi Girl YouTube Channel and matched their niche long-form content with our own.Once people realized they were watching our lofi girl, and not the lofi girl they were orignally searching for, they weren’t even mad about it. To quote the many YouTube comments, “Nissan understood the assignment.” Executive Creative Director David Banta Group Creative DirectorBasil Cowieson CopywriterLauren Pfeifer Art DirectorEnrique Bosch <img width="637" height="272" width_o="637" height_o="272" data-src="https://freight.cargo.site/t/original/i/f89607c8681281e847a3bda2520b0a9c96f12f98ac8b5be5073245ba37143225/5-1.png" data-mid="209164349" border="0" src="https://freight.cargo.site/w/637/i/f89607c8681281e847a3bda2520b0a9c96f12f98ac8b5be5073245ba37143225/5-1.png" /> <img width="1025" height="306" width_o="1025" height_o="306" data-src="https://freight.cargo.site/t/original/i/2188c05162121379e2580524c479cb877708140d7801ae204293c8bb320ddc05/2-2.png" data-mid="209164350" border="0" src="https://freight.cargo.site/w/1000/i/2188c05162121379e2580524c479cb877708140d7801ae204293c8bb320ddc05/2-2.png" /> <img width="637" height="250" width_o="637" height_o="250" data-src="https://freight.cargo.site/t/original/i/84372bd0b64b27042b73161d0f9bbc89229fc5608cd139be9034f016deebfb4e/1-2.png" data-mid="209164351" border="0" src="https://freight.cargo.site/w/637/i/84372bd0b64b27042b73161d0f9bbc89229fc5608cd139be9034f016deebfb4e/1-2.png" /> We understood it so well, that people in the comments were also telling us that we needed raises... Here’s the full thing, in case you want to watch four hours worth of looping animations and zen lo-fi beats. We planned everything from the tracks we chose and mixed down to every little easter egg planted in those four hours. <img width="3006" height="1732" width_o="3006" height_o="1732" data-src="https://freight.cargo.site/t/original/i/f855e7714d6f430e50dfb4e91a1a3365db3d30181695a6cda03758c0e70a15b6/Screenshot-2024-04-17-at-3.39.21PM.png" data-mid="209168791" border="0" src="https://freight.cargo.site/w/1000/i/f855e7714d6f430e50dfb4e91a1a3365db3d30181695a6cda03758c0e70a15b6/Screenshot-2024-04-17-at-3.39.21PM.png" /> ︎︎︎ ︎︎︎ https://laurenmpfeifer.com/Nissan-Driver-In-Training Wed, 17 Apr 2024 17:12:43 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/Nissan-Driver-In-Training Nissan “Driver In Training” <img width="1920" height="806" width_o="1920" height_o="806" data-src="https://freight.cargo.site/t/original/i/70c787481600971338a36eb7d4a8b2abb90d0c247d28ceb8a9c22ef06d07e7c0/Landscape-Image.jpg" data-mid="209161913" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/70c787481600971338a36eb7d4a8b2abb90d0c247d28ceb8a9c22ef06d07e7c0/Landscape-Image.jpg" /> *Queue Survivor‘s “Eye of the Tiger”. It’s a classic movie trailer — but for a stunt driver in training. We’ll watch our hero go from novice to pro using a montage of his training on racetracks, empty airport hangars, and epic cliffsides to perfect his skills. Director Rachel Morrison Group Creative Director Carla Del-Porto Copywriter Lauren Pfeifer Art Director Kelley Qu Bonus content! A little slideshow of pics from the shoot to show even in stressful times I can keep the fun going :) <img width="827" height="1361" width_o="827" height_o="1361" data-src="https://freight.cargo.site/t/original/i/b5e46368f227b8a0279b49bd90801af6a133a69f557eef65cad322bdef4f597c/IMG_0953.jpg" data-mid="209161872" border="0" src="https://freight.cargo.site/w/827/i/b5e46368f227b8a0279b49bd90801af6a133a69f557eef65cad322bdef4f597c/IMG_0953.jpg" /> <img width="828" height="1018" width_o="828" height_o="1018" data-src="https://freight.cargo.site/t/original/i/edf730cd685f56762e72789ac4d11e7cf0bf75831731a1bd42c791109e60ef07/IMG_3405.jpg" data-mid="209170380" border="0" src="https://freight.cargo.site/w/828/i/edf730cd685f56762e72789ac4d11e7cf0bf75831731a1bd42c791109e60ef07/IMG_3405.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/c49aefed955ef791cf8e739cee37f5647cecef2ff327055a1837952de2de25bf/IMG_0907.jpg" data-mid="209161873" border="0" src="https://freight.cargo.site/w/1000/i/c49aefed955ef791cf8e739cee37f5647cecef2ff327055a1837952de2de25bf/IMG_0907.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/83e9b58b5a9ec9df426c99de54df271972cd1a2f5623bf2d347496f94dfa9038/IMG_0835.jpg" data-mid="209170386" border="0" src="https://freight.cargo.site/w/1000/i/83e9b58b5a9ec9df426c99de54df271972cd1a2f5623bf2d347496f94dfa9038/IMG_0835.jpg" /> ︎︎︎ ︎︎︎ https://laurenmpfeifer.com/Nissan-Brand-Endless-Thrills Wed, 17 Apr 2024 19:46:39 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/Nissan-Brand-Endless-Thrills Nissan Brand “All-In” <img width="3228" height="1764" width_o="3228" height_o="1764" data-src="https://freight.cargo.site/t/original/i/72a0bb85e16ef03289fafa693338f0240711f258132df98adefa1a9a79074c6e/Screenshot-2024-04-17-at-11.27.23AM.png" data-mid="209170538" border="0" src="https://freight.cargo.site/w/1000/i/72a0bb85e16ef03289fafa693338f0240711f258132df98adefa1a9a79074c6e/Screenshot-2024-04-17-at-11.27.23AM.png" /> Boom boom boom boom... it’s Brie Larson and Jay Ellis! This is a 2023 Nissan brand spot.&nbsp;The coolest thing about this spot is that it’s all in “one-take”... It’s got a killer lineup shredding through the desert. It’s action. It’s colorful. It’s Nissan. Enrique and I worked on a lot of social for this — and of course the TVCs and OLVs — but the social was a ton of fun. To be updated... DirectorDoug Liman DPJanusz Kamiński Executive Creative DirectorDavid BantaGroup Creative DirectorBasil Cowison Associate Creative Director - CWMonica Sagowitz Associate Creative Director - ADAnthony Pasqualone CopywriterLauren Pfeifer Art Director Enrique Bosch :30 TVC ︎︎︎ ︎︎︎ https://laurenmpfeifer.com/Pitchfork Tue, 05 May 2020 21:50:58 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/Pitchfork Campaign Idea With an anti-algorithm approach to music discovery, Pitchfork Magazine is not here to agree with what’s popular just to be the cool kid in school. While encouraging music discovery at all times, Pitchfork is there to also validate music explorers in their search for the underappreciated.&nbsp;Tagline | The Presider of MusicArt Directors &amp; Copywriters &nbsp; &nbsp; &nbsp; &nbsp; Lauren Pfeifer +&nbsp;Jacob Sepúlveda Brand Manifesto Pitchfork is an online publication that schools everyone, music junkies or not, in their knowledge and expertise of every kind of music produced. Let’s put it this way, you wouldn’t know what was cool if it weren’t for them. They aren’t trying to agree with what’s trendy, they aren’t even trying to disagree;&nbsp;they just state music truths. Infiltrating the algortihm from the inside-out Spotify + YouTube Placements How have we allowed everything from the music we enjoy&nbsp;to who we date to be laid out by an algorithm? Is your life defined by a number? Do we live in a simulation?We’re not gonna answer any of these questions, but we’re gonna call it out from the inside out. YouTube? Spotify? We’re coming for your algorithm. <img width="1329" height="2632" width_o="1329" height_o="2632" data-src="https://freight.cargo.site/t/original/i/148af4a3da65c76752da018aadb3efe3f872e227d40ada58774575c479978a59/spotify-phone-ad-2.png" data-mid="70947493" border="0" src="https://freight.cargo.site/w/1000/i/148af4a3da65c76752da018aadb3efe3f872e227d40ada58774575c479978a59/spotify-phone-ad-2.png" /> <img width="1325" height="2633" width_o="1325" height_o="2633" data-src="https://freight.cargo.site/t/original/i/6504fd6f7c92f45dc3962fa7ed54c3a2441547df8facc044f490fb460a4ebdf9/spotify-phone-ad.png" data-mid="70947492" border="0" src="https://freight.cargo.site/w/1000/i/6504fd6f7c92f45dc3962fa7ed54c3a2441547df8facc044f490fb460a4ebdf9/spotify-phone-ad.png" /> Shazam App Placement When you Shazam a song, the app will display a blurb from our most poignant opinions. This allows viewers to understand more about what they’re listening to in order to bring attention to their developing music tastes over time. <img width="540" height="960" width_o="540" height_o="960" data-src="https://freight.cargo.site/t/original/i/87b474fb304693f8029e4d5bb8196922d7d908f8ca552ebefa8ed7eb9fc683bc/Shazamgif.gif" data-mid="70950488" border="0" src="https://freight.cargo.site/w/540/i/87b474fb304693f8029e4d5bb8196922d7d908f8ca552ebefa8ed7eb9fc683bc/Shazamgif.gif" /> <img width="1280" height="2540" width_o="1280" height_o="2540" data-src="https://freight.cargo.site/t/original/i/b545a140434a5c12c546bb054b9b5ed94887ba843964bdebd9f108f19e042991/Shazam-Screen.png" data-mid="70950489" border="0" src="https://freight.cargo.site/w/1000/i/b545a140434a5c12c546bb054b9b5ed94887ba843964bdebd9f108f19e042991/Shazam-Screen.png" /> <img width="1246" height="2505" width_o="1246" height_o="2505" data-src="https://freight.cargo.site/t/original/i/956357e80db083a573973212ccb333c970fc6df889533ee7ff0215607d6cb42b/Shazam-Hero.png" data-mid="70950490" border="0" src="https://freight.cargo.site/w/1000/i/956357e80db083a573973212ccb333c970fc6df889533ee7ff0215607d6cb42b/Shazam-Hero.png" /> Record Store Day Brand Partnership Pitchfork will design and press an album for what they’ve determined are top selects from their “Best New Tracks”. To release these albums, Pitchfork will partner with record stores around the nation on Record Store Day and release a limited quantity. Not revealing their contents, these records will come with inserts providing Pitchfork’s perspecitves of each song, encouraging a new degree of open-mindedness. <img width="1961" height="1235" width_o="1961" height_o="1235" data-src="https://freight.cargo.site/t/original/i/805d420fa47b751e0ea14e06b69beaac1e753320398b0305c723ee7d733bc7b6/Vinyl-Mockup-copy.png" data-mid="70948727" border="0" src="https://freight.cargo.site/w/1000/i/805d420fa47b751e0ea14e06b69beaac1e753320398b0305c723ee7d733bc7b6/Vinyl-Mockup-copy.png" /> <img width="751" height="1200" width_o="751" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8a0c7c531385bd6c90f36bd6b8e395522209baabdffd31bbf42227df2ab51d4e/vinyl-insert-with-tracklist.jpg" data-mid="70947867" border="0" src="https://freight.cargo.site/w/751/i/8a0c7c531385bd6c90f36bd6b8e395522209baabdffd31bbf42227df2ab51d4e/vinyl-insert-with-tracklist.jpg" /> <img width="7600" height="5600" width_o="7600" height_o="5600" data-src="https://freight.cargo.site/t/original/i/3fe7350e3d5bb611e4085b798e2054364d75ec45bb8149ab6b58bde3298347d3/Booklet-Outside.png" data-mid="70947855" border="0" src="https://freight.cargo.site/w/1000/i/3fe7350e3d5bb611e4085b798e2054364d75ec45bb8149ab6b58bde3298347d3/Booklet-Outside.png" /> <img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0d420f4dab2d7fadbb60a9b6938f42f134c049b6c0fcdb279652b14927186ef3/Inside-insert.png" data-mid="70947856" border="0" src="https://freight.cargo.site/w/1000/i/0d420f4dab2d7fadbb60a9b6938f42f134c049b6c0fcdb279652b14927186ef3/Inside-insert.png" /> Are you a robot? Quiz Web Extension Shareable on social channels, Pitchfork’s quiz will challenge Spotify’s data-driven advertising approach. The more you&nbsp;know about underappreciated artists and top rated albums&nbsp;give you a higher score, earning you credibility to match our most opinionated music critics at Pitchfork. With an&nbsp;opportunity to win certification badges and stickers, Pitchfork builds music egos. <img width="2400" height="1295" width_o="2400" height_o="1295" data-src="https://freight.cargo.site/t/original/i/b87b8e106e90d66813c031f7c4e42e5f809aa139c507e6e7657e0385131fd8d6/pitchfork---are-you-a-robot-quiz-part-1.png" data-mid="70955731" border="0" src="https://freight.cargo.site/w/1000/i/b87b8e106e90d66813c031f7c4e42e5f809aa139c507e6e7657e0385131fd8d6/pitchfork---are-you-a-robot-quiz-part-1.png" /> <img width="2958" height="2332" width_o="2958" height_o="2332" data-src="https://freight.cargo.site/t/original/i/a51c69f522200ad9fbaee495f55bb5b2e6908c1b1e622356625fa0fbf8575838/pitchfork---are-you-a-robot-quiz-part-2.png" data-mid="70955943" border="0" src="https://freight.cargo.site/w/1000/i/a51c69f522200ad9fbaee495f55bb5b2e6908c1b1e622356625fa0fbf8575838/pitchfork---are-you-a-robot-quiz-part-2.png" /> <img width="886" height="885" width_o="886" height_o="885" data-src="https://freight.cargo.site/t/original/i/f264d94598457f4ffd561037026b2ecd05fc42160e0100057a4f8d4b7e0b130e/sticker1.png" data-mid="71015169" border="0" src="https://freight.cargo.site/w/886/i/f264d94598457f4ffd561037026b2ecd05fc42160e0100057a4f8d4b7e0b130e/sticker1.png" /> https://laurenmpfeifer.com/Party-City Tue, 05 May 2020 21:44:59 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/Party-City Campaign Idea Whether it’s a party for your pet iguana for reasons we have yet to understand, or a celebration for winning your “local fruitcake toss competition” what you choose to celebrate, and how you choose to celebrate it, matters. Tagline | We’re Into It Copywriter&nbsp; &nbsp; &nbsp; &nbsp; Lauren Pfeifer Art Director &nbsp; &nbsp; &nbsp; &nbsp; Ashley Stluka <img width="4185" height="9989" width_o="4185" height_o="9989" data-src="https://freight.cargo.site/t/original/i/b0f5bc8cc83d88634f858a507e695a2e69327e65c3701de645b508a0a64f4e08/Party-City-Board-1.png" data-mid="70922357" border="0" src="https://freight.cargo.site/w/1000/i/b0f5bc8cc83d88634f858a507e695a2e69327e65c3701de645b508a0a64f4e08/Party-City-Board-1.png" /> <img width="4185" height="6622" width_o="4185" height_o="6622" data-src="https://freight.cargo.site/t/original/i/95e2d6bc232b7bbc657ef068555c8273049d6a7864baeaae5c599660a59197fb/Party-City-Board-2.png" data-mid="70922358" border="0" src="https://freight.cargo.site/w/1000/i/95e2d6bc232b7bbc657ef068555c8273049d6a7864baeaae5c599660a59197fb/Party-City-Board-2.png" /> <img width="4185" height="7104" width_o="4185" height_o="7104" data-src="https://freight.cargo.site/t/original/i/e4e64abab3d8af32d5d7bb7fe64d8266d222c1e8c19a59a0f41d78d064cc1c0e/Party-City-Board-3.png" data-mid="70922359" border="0" src="https://freight.cargo.site/w/1000/i/e4e64abab3d8af32d5d7bb7fe64d8266d222c1e8c19a59a0f41d78d064cc1c0e/Party-City-Board-3.png" /> ︎ Next&nbsp;︎ https://laurenmpfeifer.com/WHOOSH Thu, 23 Jan 2020 16:09:45 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/WHOOSH Campaign Idea There are germs everywhere. It’s not a news flash. What is a news flash is that you’re carrying around a petri dish in your pocket, that is, your smartphone. Tagline | Wipe Out The Pocket DiseaseCopywriter&nbsp; &nbsp; &nbsp; &nbsp; Lauren Pfeifer Art Director Fatema Dawoodbhoy Apple iOS Whoosh! will set up a partnership with a new Apple iOS update to remind everyone, if opted in, to clean their phones during different times of the day or week, depending on their preferred settings. <img width="1700" height="1094" width_o="1700" height_o="1094" data-src="https://freight.cargo.site/t/original/i/a6a86e16a8f5ea390bbdfc0a3c951a46252e10b4daa9a68ca7d02f788fde2925/Screen-Shot-2020-05-04-at-2.48.48-PM.png" data-mid="69641717" border="0" src="https://freight.cargo.site/w/1000/i/a6a86e16a8f5ea390bbdfc0a3c951a46252e10b4daa9a68ca7d02f788fde2925/Screen-Shot-2020-05-04-at-2.48.48-PM.png" /> <img width="1124" height="848" width_o="1124" height_o="848" data-src="https://freight.cargo.site/t/original/i/068d01ae53f4f7b23d8ed2bd7837fc113489d81864d0ea6713df63bf27746607/Screen-Shot-2020-01-23-at-12.28.27-PM.png" data-mid="59312203" border="0" src="https://freight.cargo.site/w/1000/i/068d01ae53f4f7b23d8ed2bd7837fc113489d81864d0ea6713df63bf27746607/Screen-Shot-2020-01-23-at-12.28.27-PM.png" /> <img width="1124" height="844" width_o="1124" height_o="844" data-src="https://freight.cargo.site/t/original/i/47fb78ebfbb900641838a40ff1f9c8a82ddb57813a4ba09a42d50c5b23d192cc/Screen-Shot-2020-01-23-at-12.29.12-PM.png" data-mid="59312506" border="0" src="https://freight.cargo.site/w/1000/i/47fb78ebfbb900641838a40ff1f9c8a82ddb57813a4ba09a42d50c5b23d192cc/Screen-Shot-2020-01-23-at-12.29.12-PM.png" /> <img width="1126" height="848" width_o="1126" height_o="848" data-src="https://freight.cargo.site/t/original/i/acaf3b7d625a7ea2bfc97ced442086ff6549ca1f0612c76d0a18508d19f447b6/Screen-Shot-2020-01-23-at-12.28.42-PM.png" data-mid="59312430" border="0" src="https://freight.cargo.site/w/1000/i/acaf3b7d625a7ea2bfc97ced442086ff6549ca1f0612c76d0a18508d19f447b6/Screen-Shot-2020-01-23-at-12.28.42-PM.png" /> Out of Home Whoosh! will be catching people in the most vulnerable, dirty places that they are on their phones.&nbsp; Audio Spots Using Spotify and radio, Whoosh! can catch people on their way to work, or on their way home, to remind them that their phone is filthier than they thought. Brand Extension Whoosh! will be handing out free screen wipes when you go in to get your flu shot. <img width="856" height="1132" width_o="856" height_o="1132" data-src="https://freight.cargo.site/t/original/i/98f0abb5738180aa9eef136107ed21dee3a3efc67292c81b3137239994cf11d5/Screen-Shot-2020-01-23-at-12.29.39-PM.png" data-mid="59312515" border="0" src="https://freight.cargo.site/w/856/i/98f0abb5738180aa9eef136107ed21dee3a3efc67292c81b3137239994cf11d5/Screen-Shot-2020-01-23-at-12.29.39-PM.png" /> <img width="866" height="1112" width_o="866" height_o="1112" data-src="https://freight.cargo.site/t/original/i/9ad0ec5928616d8bcd749685321028faa7270d159cc8fd34996d152784ca615b/Screen-Shot-2020-01-23-at-12.29.26-PM.png" data-mid="59312507" border="0" src="https://freight.cargo.site/w/866/i/9ad0ec5928616d8bcd749685321028faa7270d159cc8fd34996d152784ca615b/Screen-Shot-2020-01-23-at-12.29.26-PM.png" /> Bathroom Signs Whoosh! will target corporate bathrooms directly to help foster social responsibilty. We want to keep everyone safe, and looking out for each other is the only way we can help society’s wellbeing. By seamlessly adding the words “and clean phone” into a familiar sign, direclty infiltrates your idea of clean. ︎ Next&nbsp;︎ https://laurenmpfeifer.com/ThunderShirt Thu, 23 Jan 2020 17:00:26 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/ThunderShirt Campaign Idea It’s difficult to put down your dog when they’re upset. But there’s good news for you and your vacuum cleaner: ThunderShirt makes it easier to hug from afar. Tagline | Harness Calm Austin ADDY Winner | Bronze &nbsp; &nbsp; &nbsp; &nbsp; Elements of Advertising - Print Copywriter&nbsp; &nbsp; &nbsp; &nbsp; Lauren Pfeifer Art Director &nbsp; &nbsp; &nbsp; &nbsp; Lexie Guthan “The Calm Pack” Patches These patches can be bought and sewed onto your dogs ThunderShirt when they overcome their fears. Handling thunder storms, the vacuum, and car sirens are all examples of the patches we want our furry friends to proudly show off.&nbsp; <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/90298c1af0d6fba4b890909c5a09816f46084286fb642d13c95083a175fb97e6/ThunderShirtPatches.jpg" data-mid="59305546" border="0" src="https://freight.cargo.site/w/1000/i/90298c1af0d6fba4b890909c5a09816f46084286fb642d13c95083a175fb97e6/ThunderShirtPatches.jpg" /> <img width="2700" height="3600" width_o="2700" height_o="3600" data-src="https://freight.cargo.site/t/original/i/cc008bc09b422c0e3ced8aedc3313e898a10142404d96aa9b53798512f6b8505/ThunderShirt3.jpg" data-mid="59304707" border="0" src="https://freight.cargo.site/w/1000/i/cc008bc09b422c0e3ced8aedc3313e898a10142404d96aa9b53798512f6b8505/ThunderShirt3.jpg" /> <img width="2700" height="3600" width_o="2700" height_o="3600" data-src="https://freight.cargo.site/t/original/i/9fc2d82d552ca0211ebba84f4f9c1cfc41c25c5b9a2a0bfcb6fff02b499c58c9/ThunderShirt2.jpg" data-mid="59304615" border="0" src="https://freight.cargo.site/w/1000/i/9fc2d82d552ca0211ebba84f4f9c1cfc41c25c5b9a2a0bfcb6fff02b499c58c9/ThunderShirt2.jpg" /> <img width="2700" height="3600" width_o="2700" height_o="3600" data-src="https://freight.cargo.site/t/original/i/1b27361b0ff02127f59513b9f26ca866f44cd487be9e18324340b0bd2e88e96c/ThunderShirt1.jpg" data-mid="59304600" border="0" src="https://freight.cargo.site/w/1000/i/1b27361b0ff02127f59513b9f26ca866f44cd487be9e18324340b0bd2e88e96c/ThunderShirt1.jpg" /> Print Ads From our pets perspective, vacuums and cars are their worst enemies. From their perspective, it’s a war story. Having a ThunderShirt put on makes the hug they so desire from their owners, a lasting expereince. ︎ Next&nbsp;︎ https://laurenmpfeifer.com/Film Mon, 27 Jan 2020 22:12:23 +0000 Lauren Pfeifer | Copywriter https://laurenmpfeifer.com/Film Medium Format 120mm film photography shot and developed by me. <img width="2488" height="1960" width_o="2488" height_o="1960" data-src="https://freight.cargo.site/t/original/i/4abaa51bda0b6a8ba799b6aee94e18abf0443df6d4112ec7057bd2948193fa4c/photo5.jpeg" data-mid="59590819" border="0" src="https://freight.cargo.site/w/1000/i/4abaa51bda0b6a8ba799b6aee94e18abf0443df6d4112ec7057bd2948193fa4c/photo5.jpeg" /> <img width="2548" height="1932" width_o="2548" height_o="1932" data-src="https://freight.cargo.site/t/original/i/5a74772e843e5abeaa0b8a6d3d81da1ed2a0896e99e3e7a0c904c4b6b06e6170/photo1.jpeg" data-mid="59590812" border="0" src="https://freight.cargo.site/w/1000/i/5a74772e843e5abeaa0b8a6d3d81da1ed2a0896e99e3e7a0c904c4b6b06e6170/photo1.jpeg" /> <img width="2432" height="1940" width_o="2432" height_o="1940" data-src="https://freight.cargo.site/t/original/i/9d4471acb9f80e68a3a238b8fac8a0a793d6f16d7ee11286597382303158560b/photo4.jpeg" data-mid="59590818" border="0" src="https://freight.cargo.site/w/1000/i/9d4471acb9f80e68a3a238b8fac8a0a793d6f16d7ee11286597382303158560b/photo4.jpeg" /> <img width="2441" height="1921" width_o="2441" height_o="1921" data-src="https://freight.cargo.site/t/original/i/3e2def964dd1f51ae2eb12e58a6e03671922a4712233f1a8ccb1775794794c12/photo6.jpeg" data-mid="59590821" border="0" src="https://freight.cargo.site/w/1000/i/3e2def964dd1f51ae2eb12e58a6e03671922a4712233f1a8ccb1775794794c12/photo6.jpeg" /> <img width="2554" height="2024" width_o="2554" height_o="2024" data-src="https://freight.cargo.site/t/original/i/b007d5896707ff17112df16ca419ba1c438f4a81e323c68a8764f4caca1b0fdc/photo3.jpeg" data-mid="59590815" border="0" src="https://freight.cargo.site/w/1000/i/b007d5896707ff17112df16ca419ba1c438f4a81e323c68a8764f4caca1b0fdc/photo3.jpeg" /> <img width="2564" height="1912" width_o="2564" height_o="1912" data-src="https://freight.cargo.site/t/original/i/780e7a89df418fa60ff9ae33eddec27868f3b2b9fc0135180a99ce42899ad62e/photo12.jpeg" data-mid="59590832" border="0" src="https://freight.cargo.site/w/1000/i/780e7a89df418fa60ff9ae33eddec27868f3b2b9fc0135180a99ce42899ad62e/photo12.jpeg" /> <img width="2488" height="1988" width_o="2488" height_o="1988" data-src="https://freight.cargo.site/t/original/i/35897d593e54a6824b254b2af1bcc7ec8a3118e57a3002e96b6c9d2d8f05423b/photo8.jpeg" data-mid="59590825" border="0" src="https://freight.cargo.site/w/1000/i/35897d593e54a6824b254b2af1bcc7ec8a3118e57a3002e96b6c9d2d8f05423b/photo8.jpeg" /> <img width="2612" height="2004" width_o="2612" height_o="2004" data-src="https://freight.cargo.site/t/original/i/e84dd53ef423e3942d168d7d28e05681414c7e9ad61ef86f24dc7f81e7c479ef/photo11.jpeg" data-mid="59590830" border="0" src="https://freight.cargo.site/w/1000/i/e84dd53ef423e3942d168d7d28e05681414c7e9ad61ef86f24dc7f81e7c479ef/photo11.jpeg" /> <img width="2531" height="1967" width_o="2531" height_o="1967" data-src="https://freight.cargo.site/t/original/i/c67ea49e22ebf64dbbf44e2320d9f6413508ea001c339f783011bbbb1d59e35c/photo7.jpeg" data-mid="59590823" border="0" src="https://freight.cargo.site/w/1000/i/c67ea49e22ebf64dbbf44e2320d9f6413508ea001c339f783011bbbb1d59e35c/photo7.jpeg" /> <img width="2484" height="1933" width_o="2484" height_o="1933" data-src="https://freight.cargo.site/t/original/i/43fa8ec8778e0bbf9b07a9026853b031037153bec5b3385a1054efd8d6860efd/photo10.1-1.jpeg" data-mid="59590828" border="0" src="https://freight.cargo.site/w/1000/i/43fa8ec8778e0bbf9b07a9026853b031037153bec5b3385a1054efd8d6860efd/photo10.1-1.jpeg" /> <img width="2576" height="1902" width_o="2576" height_o="1902" data-src="https://freight.cargo.site/t/original/i/34f6121eea150fc9b754ab702bf60c50aa9fc67b960cb577870baa7bf11cd49e/photo18.jpeg" data-mid="59590841" border="0" src="https://freight.cargo.site/w/1000/i/34f6121eea150fc9b754ab702bf60c50aa9fc67b960cb577870baa7bf11cd49e/photo18.jpeg" /> <img width="2411" height="1940" width_o="2411" height_o="1940" data-src="https://freight.cargo.site/t/original/i/173d92bfed67c8a18823118e11aeb0e2f5d9786ee7386dc66bcf00af53e95af6/photo16.jpeg" data-mid="59590839" border="0" src="https://freight.cargo.site/w/1000/i/173d92bfed67c8a18823118e11aeb0e2f5d9786ee7386dc66bcf00af53e95af6/photo16.jpeg" /> <img width="2510" height="1976" width_o="2510" height_o="1976" data-src="https://freight.cargo.site/t/original/i/cecf1ac1822ae6c494c5d436288cdca97b87c60081d715343053fc93c99ac72b/photo17.jpeg" data-mid="59590840" border="0" src="https://freight.cargo.site/w/1000/i/cecf1ac1822ae6c494c5d436288cdca97b87c60081d715343053fc93c99ac72b/photo17.jpeg" /> <img width="2021" height="2638" width_o="2021" height_o="2638" data-src="https://freight.cargo.site/t/original/i/9af42bf8316e549360311a12d4ecdf89997a30620f5b8a6e7a97b121336edcd4/photo14.jpeg" data-mid="59590835" border="0" src="https://freight.cargo.site/w/1000/i/9af42bf8316e549360311a12d4ecdf89997a30620f5b8a6e7a97b121336edcd4/photo14.jpeg" /> <img width="2642" height="1954" width_o="2642" height_o="1954" data-src="https://freight.cargo.site/t/original/i/523c072f5a0c6b32c8d69dddf67d7ecb98912704cae44452892c1cbfd0b461ad/photo13.jpeg" data-mid="59590833" border="0" src="https://freight.cargo.site/w/1000/i/523c072f5a0c6b32c8d69dddf67d7ecb98912704cae44452892c1cbfd0b461ad/photo13.jpeg" /> <img width="2540" height="1923" width_o="2540" height_o="1923" data-src="https://freight.cargo.site/t/original/i/fe0a7ab9f2c734d16f09eb8c83147cfd1e7d24421ba88c0ba50e1af523da8727/photo9.jpeg" data-mid="59590826" border="0" src="https://freight.cargo.site/w/1000/i/fe0a7ab9f2c734d16f09eb8c83147cfd1e7d24421ba88c0ba50e1af523da8727/photo9.jpeg" /> <img width="1988" height="2488" width_o="1988" height_o="2488" data-src="https://freight.cargo.site/t/original/i/eb50e2020f112c60ba34db26ba34f7a5c3b5989dc5bca6b54ebb6a33f687f9c6/photo15.jpeg" data-mid="59590837" border="0" src="https://freight.cargo.site/w/1000/i/eb50e2020f112c60ba34db26ba34f7a5c3b5989dc5bca6b54ebb6a33f687f9c6/photo15.jpeg" /> <img width="2554" height="2024" width_o="2554" height_o="2024" data-src="https://freight.cargo.site/t/original/i/6b9a2cbeec3acf7c54056878acd15ac7fac3a989a042131032da74b70f6ac3d4/photo2.jpeg" data-mid="59590814" border="0" src="https://freight.cargo.site/w/1000/i/6b9a2cbeec3acf7c54056878acd15ac7fac3a989a042131032da74b70f6ac3d4/photo2.jpeg" /> <img width="2492" height="1944" width_o="2492" height_o="1944" data-src="https://freight.cargo.site/t/original/i/220d8254c371baa54019f50bf6a2bb79098bfe477b6b9bf83806a60ffc3c2411/photo20.jpeg" data-mid="59590845" border="0" src="https://freight.cargo.site/w/1000/i/220d8254c371baa54019f50bf6a2bb79098bfe477b6b9bf83806a60ffc3c2411/photo20.jpeg" /> <img width="2546" height="1987" width_o="2546" height_o="1987" data-src="https://freight.cargo.site/t/original/i/e89878f8fccc987ae288ecd8d1fd54ca6dc4c2ec572db6a314a371d8e0c1c511/photo19.jpeg" data-mid="59590843" border="0" src="https://freight.cargo.site/w/1000/i/e89878f8fccc987ae288ecd8d1fd54ca6dc4c2ec572db6a314a371d8e0c1c511/photo19.jpeg" />